This ad, for Art of the Pitch, was part of a group project for Turkey Hill, where we refreshed a campaign to reach a young audience(18-35). Working with a team of 3, I researched the ice cream company together with the desired audience to create a new ad for their Late Night ice cream line. Knowing that young people stay up later than any other generation, we used this for the theme of the ads to advertise the ice cream as the go to treat for night owls. I used Adobe Photoshop and Illustrator; and my other team members created the tagline "Moons Out, Spoons Out", and redesigned the corresponding logo.